Audio Action.
It's time to take action. Audio is everywhere. In cars, on phones, in living rooms. The nuisance of social media and media noise reinforces the power of audio. But to make an impact, we must take action to avoid being left behind...
Audio Action
Digital audio is booming. Mobile and non-linear consumption is growing, as are the number of offerings. AI, data, and monetization are major challenges. Is digital audio becoming increasingly appealing? The media buzz and the multitude of offerings should motivate players to take action.
Radio
A century-old medium and a poor relative of television, radio is changing. Economic challenges and available listening time are changing. The digitization of broadcasting thanks to DAB has never progressed so much anywhere in the world. Is the hertzian the backbone of the radio?
Podcast
Whether replayed, branded or produced by independents, podcasts and audio books are growing strongly. Consolidation of production studios, acquisitions and monetization solutions are on the rise. Are podcast networks really upsetting the balance and patterns?
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